I discovered something during my time in public radio. I’m pretty good at begging for money!
Twice a year we had a pledge drive, and teamed up in pairs to ask our listeners to pledge their support to the station. We had hourly goals, and almost every time, whether I was the host or the “pledge buddy,” we’d meet our goal. Even though I’ve left the station, I still go back twice a year to help at pledge time. At this point, I’m the only non-employee still “buddy-ing” on the air, so I must be doing something they like!
Asking for money to support someone else is surprisingly easy. Support classical music on public radio, support cancer research, support your local animal shelter. But what happens if I ask for money for myself?
I squirm, I apologize, I expect to be turned down. I feel inadequate, as though I shouldn’t even be asking.
In all honesty, though, getting your music heard takes resources, and the most valuable resource is money. As a composer, money is what allows me to fairly compensate musicians, to reserve recording space, to publish scores (or hire someone to do these things), and bring in enough income to allow me the time to compose.
This has been a good year for me so far. I have two very different works coming out on two separate CDs, and the time I’ve spent in the recording studio on each of them has been phenomenal.
It’s also helped me learn how to ask. I’ve always been so thrilled (and a little surprised) that anyone is performing my music, that I tend to take whatever they give me. But this time around, I’m listening to each piece critically, and asking the performers to give me a little more of this, or a little less of that. And I’ve discovered that it not only makes for a better performance, but strengthens the composer/musician relationship as we explore the nuances of the work together.
All of this has given me the confidence to ask just a little bit more. While one of the CDs this year is being completely funded by the performing ensemble, the other is a collaborative work. I’ve written a new piano trio for Trio Casals called Three Songs. The CD is a collection of works, and is being coordinated through PARMA Recordings. They have a team of talented people who bring so much to the table, which means it is well worth the price to bring an enhanced CD out with national distribution. Frankly, they have much better resources, and can do far more for me than I could ever do on my own.
So, to help me cover the cost of my share, I’ve jumped in with both feet and started a Kickstarter campaign. After asking on behalf of others for many years, I’m finally comfortable asking for myself.
There are two things in particular that I like about Kickstarter. The first is that it’s all or nothing funding. If the goal is met, the project is funded, and if not, well, no one will be out any money at all. The second thing is that you’re funding something specific – full production of an enhanced CD, and two live performances. And in return, I am able to give you something tangible – my music, in several forms.
And now, I’m asking you to help me. Check out the Kickstarter campaign. If you can’t contribute financially (and let’s face it, money is tight for all of us!), you can still help by spreading the word to your family and friends.
(In case you missed it earlier – here’s the link to the Kickstarter campaign. Share and enjoy! https://www.kickstarter.com/projects/1763978672/three-songs-for-trio-casals)